Blog · Post 5 · November 2026
How happy you are, and what I do with it
What families write about their book and what I've made of their feedback.
Published on
What you write
When a book has arrived, I send a short email and ask how likely you are to recommend Sagalino, from 0 to 10. If you like, you can add a few sentences. I read every answer myself.
Here are a few of them, with permission. Some people also sent a photo of their book.
“It's also nice that you can add personal items or even pets. The family who got the gift was delighted.”
“Designing a personalised picture book for my niece was such a lovely experience. The result is a very special gift.”
“My grandson was delighted, especially because he was the star of it.”
“How well the characters are captured, and that you can decide every detail yourself before printing.”
“I've already recommended Sagalino to everyone I know with children and will definitely order another book!”
“Easy to use, you can design the whole book yourself, and if you need help, an answer comes quickly.”
“Looks very nice. Beautiful. I'm very happy with it and will definitely recommend it.”
“It really turned out great. And it helped our son a lot.”
One answer was longer and split into three parts: what you think of it yourself, what the children think of it and what other people say. Under the children it just said “the children's eyes shine”. And right at the end: “it's our book our story.”
“The text, also being able to adjust the length, the different styles of drawings depending on age, the price. Really lovely.”
“The book was easy to create. The story and the characters shown, along with the pictures that go with them, are done brilliantly.”
“Unfortunately there was a small delay with dispatch, but a solution was looked for straight away without any fuss, and found quickly too.”
“Easy to create the book and quick delivery 👍🏻”
How happy you are
How happy you are with your book matters a lot to me. From your answers I work out a figure, the so-called NPS. Anyone who gives a 9 or 10 would recommend Sagalino, anyone who gives a 6 or lower probably wouldn't. You subtract the second share from the first, and out comes a number between minus 100 and plus 100.
Around three quarters of you gave a 9 or 10. Our score is currently:
73
From 50 that counts as very good, from 70 as excellent. I'm absolutely delighted about it. And whatever criticism, hints and wishes you write to me, I try to build in.
Your feedback becomes code
When someone writes that something didn't work, I usually sit down to it the same evening. A few examples from the last few weeks:
“Three attempts at repainting are too few when a picture doesn't fit.”
Now:Every book has its own allowance: 30 new pictures for the hardcover, 20 for the eBook.
“When will my book actually arrive?”
Now:The email about printing says roughly when it will be sent. There's also an email as soon as the parcel has been collected, and one when it has arrived.
“I'd like to add a photo to my character afterwards.”
Now:There's now a separate button for that in the character dialogue.
“I asked for something different when repainting, and the old picture came back anyway.”
Now:A wish made when repainting comes first, and place, clothes and description follow.
“The hair was suddenly short, and the cuddly toy was missing.”
Now:Each character's profile remembers hair length and the things they bring with them.
“On one page there was a sentence that made no sense.”
Now:Before a book goes to print, all the page texts are checked once more.
At the moment I'm working on letting you choose the same background for all the text pages in the book. Someone asked for that a few days ago.
What went wrong
Quite a lot has gone wrong too. At one point the site was down for a while. One book arrived with a printer's barcode right in the middle of the pages. One character's eye colour changed, and a dinosaur suddenly had a human foot. A parcel got stuck for a few days.
For most of these mistakes there is now a check. If the site stalls, I get a message on my phone straight away, even at night. Every print PDF is checked before it goes out. And if something goes wrong with a book that we're responsible for, you can choose: a new book or your money back.
And now
I'm carrying on with what you write to me. For example, making it easier to correct mistakes in a picture and making sure the character from the photo looks just the same in the book. Please keep writing, I read everything.
Bagger Wuff is on our shelf now, by the way. My son points at him and says “Grandad”.