Sagalino

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Sagalino or Wonderbly

Wonderbly makes personalised books title by title: each has its own story and illustrations, and your child steps in by name and appearance. At Sagalino, the story is written from what you describe. Here's what the figures show, with a source for each.

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Figures checked on 26 September 2026 on the pages given. Information we couldn't find is marked “n/k” (not known); offers can change at any time.

The figures

Sagalino and Wonderbly side by side

CriterionSagalinoWonderblywonderbly.com
Story and picturesStory written from the parents' idea: plot, characters and every picture are made new for this book, in one of 21 styles. No fixed storyline.A fixed title from a catalogue; name, chosen features and a dedication are filled in.
Full preview before buyingYesThe whole story, the hero, the cover and the first scenes, freeYes“Preview all 44 pages before buying”
Photo of the childOptionalA description is enough, for one or several charactersOptionalChosen features; a photo upload for at least one title
eBook, Ireland€5.00n/k
Printed book, Ireland€34.90hardback, plus €4.90 delivery€34.99“What Kind of YOU Will You Be?” in the Irish shop
Printed book, UK£37.90hardback, plus £5.90 delivery, import charges possible£19.99same title; softcover and hardback offered, separate prices not shown on the page
Printed book, US$37.90hardback, plus $6.90 delivery, printed in the USfrom $39.99a different title, “Where Are You?”
Delivery to IrelandPrinted in the Netherlands and sent within the EU, so no customsOwn Irish shop in euro; where Irish orders ship from isn't stated; delivery cost shown at checkout
Delivery countries214 countries and territories, including the whole EU, the UK, the US, Canada, New Zealand and Singapore; not Australia yetWorldwide: the delivery-time calculator lists 214 countries and territories
Pages2836 to 44on the two titles checked
Format21.6 × 28 cm23 × 23 cmfor “What Kind of YOU Will You Be?”
Characters in one bookup to 5n/k
PersonalisationFree description of how your child looks, photo optional; a story written for each book, in one of 21 styles; text and pictures created with AI.Name and chosen features (skin tone, hairstyle and more), photo optional for at least one title; a title chosen from a catalogue.
Stated delivery timeeBook: about half an hour after purchase. Hardback: printed as soon as you approve the book, delivered up to 13 working days after that.Printed and dispatched in 2 to 4 working days; delivery time calculated at checkout
Made byPrinted in the European UnionWonderbly Productions Ltd, London; part of Penguin Random House since June 2025
Licensed characters (Paw Patrol, Disney …)No: only original characters and worlds, existing brands and characters are blocked.n/k

Checked on two product pages (UK and Ireland for the same title, one US title), the delivery information pages, Companies House, the Penguin Random House announcement and Trustpilot. Delivery costs by country appear only at checkout. wonderbly.com

In context

What the figures say

Both show the whole book before you buy. The Wonderbly product pages we checked say “Preview all 44 pages before buying”, or 36 for the other title; at Sagalino, the free preview shows the whole story, the hero's portrait and the cover.

Prices in Ireland. For “What Kind of YOU Will You Be?”, Wonderbly's Irish shop showed €34.99, the UK shop £19.99; delivery costs appear only at checkout. At Sagalino, the hardback costs €34.90 plus €4.90 delivery to Ireland, or £37.90 plus £5.90 to the UK, where import charges may apply, and $37.90 plus $6.90 to the US, where it's printed. The eBook, at €5.00 in Ireland, has no equivalent on the Wonderbly pages we checked.

Pages and format. The two Wonderbly titles we checked have 36 and 44 pages; “What Kind of YOU Will You Be?” is 23 × 23 cm. A Sagalino book always has 28 pages, 14 of them illustrated double pages, at 21.6 × 28 cm, portrait.

Personalisation follows two ideas. At Wonderbly, you choose a title, then the name and appearance from set features; at least one title also takes a photo. At Sagalino, you describe each character freely, a photo is optional, and up to 5 characters share the same story, in one of 21 illustration styles. Our pictures are created with AI.

Timing. Wonderbly prints and dispatches in 2 to 4 working days, then delivery depends on the country. At Sagalino, the hardback arrives up to 13 working days after you approve it, and the eBook is ready about half an hour after purchase.

When Wonderbly is the better choice

  • You'd like to pick a story that's already written, with its own illustrated world, and know in advance exactly what you're giving.
  • You need it quickly: Wonderbly states printing and dispatch in 2 to 4 working days.
  • You're buying in the UK: Wonderbly has a local shop there. Our hardback is printed in the EU and reaches the UK with possible import charges. To the US we deliver too, printed in the US.
  • You value a long track record: 4.5 out of 5 from 90,118 reviews, for the whole domain on Trustpilot, and part of Penguin Random House since June 2025.
  • You want a square picture book, like “What Kind of YOU Will You Be?”.

When Sagalino fits

  • You want a story written for your child from your own idea, rather than a title chosen from a catalogue.
  • An eBook at €5.00 in Ireland is enough to start, and its price is fully credited if you order the hardback afterwards.
  • Several people should be in the story: up to 5 characters, brothers and sisters, grandparents or the dog.
  • You want to choose the illustration style, from 21, separately from the story.
  • You live in Ireland and want the book sent from within the EU, with no customs charge.
Questions

Good to know

Is Sagalino an alternative to Wonderbly?

Yes, if you'd like a story written for your child rather than an existing title your child steps into. Both let you see the whole book before buying. At Sagalino you also choose the illustration style and several characters.

Which is cheaper in Ireland?

Hard to say without Wonderbly's delivery cost, which is calculated at checkout. For the title we checked, Wonderbly's Irish shop showed €34.99; at Sagalino, the hardback costs €34.90 plus €4.90 delivery to Ireland, €39.80 in total. Sagalino's eBook costs €5.00 in Ireland.

Who owns Wonderbly?

Wonderbly, founded in 2013 as Lost My Name, has been part of Penguin Random House since June 2025. According to the announcement, it stays operationally independent, with its own brand and management.

Is the information about Wonderbly up to date?

It was checked on 26 September 2026 on Wonderbly's UK, Irish and US product pages and delivery information. Prices and offers change regularly: if in doubt, Wonderbly's own page is what counts.

Other comparisons: Sagalino or Hooray Heroes, Sagalino or Librio, Sagalino or Dinkleboo, Sagalino or MyOwnChildbook, Sagalino or Letterfest, Sagalino or MyStoryTale. Or the comparison of all brands.

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