Sagalino

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Sagalino or Hooray Heroes

Hooray Heroes builds your child as an avatar from set features and places them in a ready-made story. At Sagalino, the story is written from what you describe. Here's what the figures show, with a source for each.

Read my story for free

Figures checked on 26 September 2026 on the pages given. Information we couldn't find is marked “n/k” (not known); offers can change at any time.

The figures

Sagalino and Hooray Heroes side by side

CriterionSagalinoHooray Heroeshoorayheroes.com
Story and picturesStory written from the parents' idea: plot, characters and every picture are made new for this book, in one of 21 styles. No fixed storyline.Pre-written stories: you choose which go in the book and in what order, and design the hero's looks and names.
Full preview before buyingYesThe whole story, the hero, the cover and the first scenes, freen/kNot mentioned on the product page or in the FAQ
Photo of the childOptionalA description is enough, for one or several charactersNot usedAvatar built from features (skin tone, hair, eyes, glasses, freckles)
eBook, Ireland€5.00n/k
Printed book, Ireland€34.90hardback, plus €4.90 deliveryn/k
Printed book, UK£37.90hardback, plus £5.90 delivery, import charges possible£24.99shown as reduced from £39.99; hardback, “George Goes to School”
Printed book, US$37.90hardback, plus $6.90 delivery, printed in the USn/k
Delivery to IrelandPrinted in the Netherlands and sent within the EU, so no customsYes, according to the FAQ, “printed and shipped fast from the UK”; no Irish price or delivery cost found
Delivery countries214 countries and territories, including the whole EU, the UK, the US, Canada, New Zealand and Singapore; not Australia yetA separate shop per market, including the UK, the US, Canada and Australia
Pages2826on the title checked
Format21.6 × 28 cm21 × 21 cmon the title checked
Characters in one bookup to 5n/k
PersonalisationFree description of how your child looks, photo optional; a story written for each book, in one of 21 styles; text and pictures created with AI.Avatar built from set features, no photo; a title chosen from a catalogue; nine languages.
Stated delivery timeeBook: about half an hour after purchase. Hardback: printed as soon as you approve the book, delivered up to 13 working days after that.UK: up to 10 working days standard (£3.99), up to 5 with tracked express (£7.99), production included
Made byPrinted in the European UnionHooray Studios, Ljubljana (Slovenia)
Licensed characters (Paw Patrol, Disney …)No: only original characters and worlds, existing brands and characters are blocked.No: no licensed characters on the pages checked.

Checked on a UK product page, the UK shipping page and the FAQ. Irish delivery confirmed in the FAQ, without its own price or delivery time. The company from earlier research (slovenia.si). hoorayheroes.com

In context

What the figures say

Price. The title we checked, a hardback, showed £24.99 in the UK shop (shown as reduced from £39.99). We found no euro price for Ireland. At Sagalino, the hardback costs £37.90 plus £5.90 delivery to the UK, where import charges may apply, or €34.90 plus €4.90 to Ireland; the eBook is £4.50 in the UK and €5.00 in Ireland.

Preview. The product page and FAQ we checked don't mention a full preview before buying; the FAQ asks you to check your order confirmation carefully. At Sagalino, you read the whole story for free, with the hero and the cover, before paying.

Delivery to Ireland. Hooray Heroes' FAQ says books are “printed and shipped fast from the UK” and delivered to Ireland; we found no Irish delivery cost or time. Since 1 July 2026, parcels under €150 from outside the EU carry a flat €3 customs charge, so it's worth checking at checkout. Sagalino's hardback is printed in the Netherlands and sent within the EU, delivered up to 13 working days after you approve it.

Pages and personalisation. The title we checked has 26 pages at 21 × 21 cm. A Sagalino book has 28 pages, 14 of them illustrated double pages, at 21.6 × 28 cm. Hooray Heroes builds an avatar from skin tone, hair, eyes, glasses and freckles, without a photo; at Sagalino, you describe up to 5 characters freely, photo optional, in one of 21 styles. Our pictures are created with AI.

When Hooray Heroes is the better choice

  • You'd like a book in another language: Hooray Heroes names nine, from German to Finnish.
  • You live in the UK: the UK shop has three fixed delivery options, production included.
  • You'd like to build your child's look from clear options rather than describe it.
  • You value many reviews: 4.3 out of 5 from over 7,000 reviews, for the main domain on Trustpilot.

When Sagalino fits

  • You want to read the whole book before paying, and change it if something isn't right.
  • You live in Ireland and want the book priced in euro and sent from within the EU.
  • You want a story written for your child, with up to 5 characters.
  • An eBook at €5.00 in Ireland is enough to start, credited in full against the hardback.
Questions

Good to know

Does Hooray Heroes deliver to Ireland?

Yes, according to its FAQ, with books printed and shipped from the UK. We found no separate Irish price or delivery cost on the pages we checked.

Can I see a Hooray Heroes book before buying?

The product page and FAQ we checked don't mention a full preview; the FAQ recommends checking the order confirmation carefully. At Sagalino, the whole story is free to read first.

Who is behind Hooray Heroes?

Hooray Studios, based in Ljubljana, Slovenia, according to earlier research. The same company runs the brand in other countries under other names.

Is the information about Hooray Heroes up to date?

It was checked on 26 September 2026 on the UK product page, shipping page and FAQ. Prices and offers change regularly: if in doubt, Hooray Heroes' own page is what counts.

Other comparisons: Sagalino or Wonderbly, Sagalino or Librio, Sagalino or Dinkleboo, Sagalino or MyOwnChildbook, Sagalino or Letterfest, Sagalino or MyStoryTale. Or the comparison of all brands.

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